Worldwide Power Products Enhances Rental Generator Program to Accommodate Strong Demand; Implements New Rental Management System

Houston, TX, (December 19, 2013)—Worldwide Power Products (WPP), a power-generation equipment provider to industrial and petroleum clients worldwide, today announced it has further enhanced its rental generator program with more available models and a custom software platform developed by AssetOptics. The solution integrates Worldwide Power Products’ asset management application with Salesforce CRM, driving a high-performance business process to ensure maximum availability and reliability of Worldwide Power Products’ rental generators. On the equipment side, Worldwide Power Products has added several new, portable HIPOWER generators which it has mounted on trailers for delivery or direct customer pickup.

“Reliability for portable and backup generators must be 100%,” said Mike Edwards, founder of AssetOptics. “By fully integrating the quoting, scheduling and equipment maintenance processes into a single solution, we are supporting Worldwide Power Products in delivering on its core mission―providing cost-effective and reliable power to its customers in a timely manner.”

With the new rental management solution, which also incorporates a custom rental-billing application, Worldwide Power Products has achieved several goals:

  • Equipment schedules have been integrated into the sales quoting process, giving sales personnel real-time insight into equipment availability and increasing the precision of delivery commitments.
  • Rental equipment scheduling now ties in with Worldwide Power Products’ preventive maintenance scheduling solution, so technicians can accelerate maintenance schedules prior to rental delivery, if appropriate, based upon the requested rental length. This approach enhances reliability and performance for customers and avoids any likelihood of equipment failures.
  • Invoicing is restructured and streamlined, enhancing accuracy and information flow for the customer.

With the new solution, Worldwide Power Products can monitor and track its units more closely, from completion of scheduled maintenance calls to ROI analysis by contract period, dollar value and other key performance indicators (KPIs). The increased operating efficiency enables Worldwide Power Products to provide the most competitive pricing possible while keeping the units running in peak condition.

“Unlike rental companies that offer everything from track hoes to party tents, generator rental is a core business for Worldwide Power Products, so power reliability is paramount to us,” said Worldwide Power Products Executive VP Mark Lum. “Our customers have been very pleased―the feedback we are getting is that our rental units are very reliable.

“We have approximately 400 generators available for rental now, with an 80-90% rental rate,” Lum continued. “These new generators―and our new rental management solution―will ensure we continue to provide the most reliable, well-maintained equipment in the industry, no matter how large or popular the program becomes.”

About AssetOptics
AssetOptics provides the leading native enterprise asset management (EAM) solution available on the Salesforce AppExchange. AssetOptics’ Facilities, Equipment and Fleet Maintenance for Salesforce incorporates industry best practices for effective asset maintenance, enabling customers to increase productivity, improve net return on assets, and reduce operating expenses and risk. The firm also delivers business process consulting, application training, technical services and project management for AssetOptics EAM and Salesforce CRM. For more information, visit

About Worldwide Power Products
Recognized by Forbes Magazine as one of America’s 100 Most Promising Companies and ranked among the Inc. 500 fastest growing privately-held companies, Worldwide Power Products specializes in power generation equipment including new and used engines and generator sets. As an independent company based in Houston, Texas, the company buys and sells new and used generator sets and engines worldwide. In addition, the firm provides engineering, maintenance and repair plus rental services. Generator sets range in size from 20kW – 3000kW and engines range in size from 150hp – 4000hp. Brand specialties include Caterpillar generator sets and engines and Cummins generator sets. For more information and a complete list of inventory, visit: